Employee App: Advantages, Experiences, Comparison [2023]

More and more corporations and medium-sized companies are turning to employee apps. Discover how employee app projects have transformed the employee experience at companies such as Porsche, Bosch, McDonald's Germany, GLS and many others.

Study results: challenges that can be solved by an employee app

High turnover of staff

74 percent of employees assume they're missing out on important information in the company, especially non-desk workers. A study by the Boston Consulting Group revealed at the end of 2022: If operational employees feel well informed by management, turnover decreases.

Inefficient flow of information

59 percent of communicators see the biggest challenge as ensuring effective employee communication. As many as 69 percent struggle to get an overview of staff concerns with no efficient system in place to share information, according to a Flip survey.

Low employee engagement

Only 21 percent of employees worldwide are engaged in work. The lack of employee engagement costs the global economy 7.8 trillion dollars annually (yes, you read that right). One reason: there is no feedback channel for non-desk workers.

An archaic work environment

80 percent of employees worldwide work without a PC. Only one percent of software investments benefit these employees. This is fatal in times of a shortage of skilled workers. A modern workplace makes a positive contribution to employee loyalty.

Improve staff retention with an employee app

How do you increase employee retention in times of skills shortages? A study from the Boston Consulting Group may surprise some: The main reason employees look for a new job is not salary – emotional needs are more important. This includes transparent communication and a strong feedback culture. A good employee app enables both.

4 advantages of an employee app that matter

Gives internal communication the ease that users love

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Sharing important information in several languages via notifications and notice boards? A humongous effort! An employee app makes this task much easier for managers and communicators. Information lands in real-time (in the correct language) on the personal smartphones of operational employees - DSGVO and works council compliant.

Provides information on demand instead of on command

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Who would voluntarily look for news on a noticeboard - only to find information irrelevant to their profession? For operational employees, this is normality. An employee app remedies this by categorizing information by country, location, occupational group, and shifts. In this way, it ensures that only relevant information arrives on the employee's smartphone.

Increases the engagement of your employees on the floor

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Europart, Europe's leading commercial vehicle spare parts specialist, has collected 150 suggestions for improvement within one year. The company attributes 50 to 60 percent of these ideas to the employee app. At EDEKA, managers are experiencing similar successes: according to Simon Mareth, part of the management of EDEKA Prechtl, "the employees can not only follow instructions, but also take initiative without having to go through the head office."

Not only pushes information, but productivity too

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With an employee app, you can automatically plan shifts and share rosters - without data protection issues, WhatsApp groups, or manual corrections. "I didn't see that," and the precautionary overstaffing of shifts is a thing of the past. If the shift plan changes, employees know about it within a few minutes. Sickness notifications and holiday applications are finally as easy for the entire staff as booking a hotel online.

25%

Greater identification with the employer

Flip-Client EUROPART

96%

Recommend the employee app to others

Flip-Client Schwarzwald-Baar-Hospital

54%

Faster roster distribution

Flip-Client EDEKA

Features of an employee app with 97 % usage rate

Newsfeed

Finally, real-time communication with employees without a PC is possible. The personalized newsfeed delivers the most important information to the personal smartphone in compliance with the DSGVO and the works council. Segmented e.g., by location or role.

1:1 & Group-Chat

Make company communication as easy as with private messengers - and so secure that data protection isn't a worry. Your employees on the floor have a protected place for internal communication.

Surveys & Pulse Checks

Surveys and pulse checks serve as a digital barometer of staff sentiment. They pick up signals before the grapevine sends them. This way you are always informed about what moves your employees.

Experience the functions live

Newsfeed

Finally, real-time communication with employees without a PC is possible. The personalized newsfeed delivers the most important information to the personal smartphone in compliance with the DSGVO and the works council. Segmented e.g., by location or role.

1:1 & Group-Chat

Make company communication as easy as with private messengers - and so secure that data protection isn't a worry. Your employees on the floor have a protected place for internal communication.

Surveys & Pulse Checks

Surveys and pulse checks serve as a digital barometer of staff sentiment. They pick up signals before the grapevine sends them. This way you are always informed about what moves your employees.

Task Management

Create and assign tasks, share images and files, and document work progress. In short: speed up processes and maintain an overview.

Form Builder

Sickness notifications, holiday applications, registrations for company events. Create forms securely and easily without the need for IT support.

Staff Directory

Get answers quickly instead of spending ages looking for solutions yourself. The expertise of the entire company is available to the employees on the floor.

Live-Translations

Everyone communicates in their native language and leaves the rest to the AI of our partner DeepL - the most precise machine translator in the world.

Data-Manager

Save your staff the hassle of searching for documents. The file manager ensures that folders are visible to the employees according to their respective roles.

Calender

Photographed notices and invitations to private email addresses. All that is a thing of the past. Operational employees no longer miss appointments.

How much does an employee app cost?

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If you look around on the internet, you will find statements like "per month, an employee app costs as little as a latte macchiato". These statements are very general and should be treated with caution.

The actual cost of an employee app depends not only on the number of employees in your company, but also on the functions you want to use and your desired integrations.

Get in touch today! We'll provide you with an individual offer based on your specific needs with a clear price breakdown- no hot drink comparisons in sight.

How does an employee app ensure data protection?

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Data protection depends primarily on the location of the server and the security standards. Requirements that a privacy-compliant employee app should meet (and Flip meets them all):

✅ Company data is stored securely in the cloud and not locally on the personal device.

✅ Hosting takes place in data centers with ISO 27001 and C5 certifications.

✅ Independent third parties regularly test the platform security.

✅ You have complete control over access rights and roles.

✅ Data transmission between end devices and the data center is encrypted.

✅ The provider informs about technical-organizational measures (TOMs) to protect the data.

✅ All order processors - for example partners of the provider - process the data in accordance with DSGVO.

✅ There is a sample template for commissioned data processing.

✅ The app does not access private smartphone data, for example the user's contacts.

✅ User ID and password are sufficient as user data.

✅ No private contact data is requested for the registration process.

✅ No always on: The app remains mute after work and on holiday.

✅ Use of the app is voluntary.

✅ The app was developed in cooperation with works councils.

✅ No performance monitoring: private messages cannot be read nor can conclusions be drawn about working hours.

What are the disadvantages of an employee app?

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There are disadvantages to employee apps that haven't been developed in accordance with EU data protection regulations and the needs of deskbound employees.

However, traditional employee apps can have the following disadvantages:

  • Using cloud services outside the EU poses data protection risks. Flip is hosted in Germany.

  • High complexity can lead to challenges, such as when too many functions from Office tools are integrated. Flip concentrates on the functions that make sense on a smartphone.

  • Low usage rates can occur if the menu and options overwhelm users. Flip often achieves usage rates close to 100 percent.

  • Branding isn't always possible or may cost extra. Flip can be customized to match your organization's look and feel at no additional cost.

  • The lack of offline capability means the app can't be opened without an internet connection. Flip can also be used without reception.

  • The use of two apps means that intranet functions and chats run separately. Flip is an all-in-one solution.

What distinguishes an employee app from a social intranet?

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A social intranet is developed for use on a PC or laptop. Bringing the many complex functions to the smartphone leads to cluttered apps and poor usage rates. An employee app like Flip turns this concept on its head. The principle is "mobile first".

5 important differences between an employee app and a social intranet

💻 Social intranet: Built for desktop use

"Desktop first": The tool offers many functions and options that can only be used on large screens. Usage is often linked to office licences and limited to the company network or company devices.

📱Employee app: Developed for mobile use

"Mobile first": The tool offers an optimal overview designed for smartphone screens. The DSGVO-compliant and secure use is also possible on personal smartphones and tablets.

💻Social intranet: Can only be used "with reception"

Users can usually only access a social intranet with a data connection.

📱Employee app: Offline capability

In an offline-capable employee app such as Flip, users can also access content and create messages without a data network. This pays off, especially in the field, where reception can still be frequently weak.

💻 Social intranet: Optimized for screen workers

The tools are aimed at office workers who spend all day at the computer and are familiar with using many complex tools.

📱 Employee app: Optimized for all employees

The tool is also optimally suited for all those who only spend a few minutes a day using it - but find all important information in this time.

💻 Social intranet: Set up by the user

Users can set up the tool according to their needs. They often have to decide for themselves which groups they want to join and which topics they want to be notified about.

📱 Employee app: Immediately ready to go

Users simply log in and are ready to go immediately. For example, they are automatically part of the news groups that are important to them. They don't have to set anything up themselves. Functions and content are automatically tailored to their role.

💻 Social intranet: Often a pure communication solution

The tools are often geared towards internal communication. Functions that increase productivity and collaboration are not present.

📱 Employee app: The whole company in your pocket

Much more than internal communication: an app like Flip is suitable as a mobile platform that integrates shift planning, employee cards, corporate benefits and time tracking, among others.

Integrations: the employee app as a digital workplace

Make your existing tools accessible to non-desk workers

  • Shift planning & time recording

  • Intranet & Microsoft SharePoint

  • Holiday applications & sick leave

  • Corporate Benefits & Employee Cards

  • and much more

Connect MS Office

Display relevant SharePoint content directly in Flip for your employees. This way, non-desk employees can also access all content - without an additional license. You can also make Flip accessible to employees in the office via Microsoft Teams. This way, everyone can collaborate seamlessly but stay with their familiar tools.

Integrate HR processes

Offer your employees on the floor the same convenience as your administrative staff - and save yourself all the paperwork. Your tried and tested HR processes, such as holiday applications, sickness notifications and payroll, run just as smoothly in the employee app as shift planning.

Dock intranet

Until now, you had to communicate everything relevant to operational employees via notices or circulars - in addition to your SharePoint and intranet content. With an employee app, this duplication of work is no longer necessary. Integrating intranet content into the employee app and vice versa avoids redundant communication.

Free potential analysis

How an employee app has contributed to our customers' success

Employee app as a success factor: How McDonald's makes it easier for employees

"I think it will significantly increase employee satisfaction if you can now not only view the shift schedule via the app, but even request a shift change," says Sandra Mühlhause, Chief Human Resources Officer at McDonald's Germany. Mühlhause is convinced: "By giving our employees the opportunity to give feedback, we better understand what our employees really need".

Europart: 200 innovations thanks to employee app

Innovation and communication in one app: Europart has been using the Flip employee app since 2021. Among other things, it allows employees to submit suggestions for improvement. 200 suggestions and an implementation rate of 98 percent show that it works. The company attributes 50 to 60 percent of the suggestions to the employee app. Europart has been named one of the most innovative companies three times in a row.

Conventional employee apps vs. Flip: the comparison

There are many employee apps out there. Almost all offer a combination of chat and newsfeed, based on messengers like WhatsApp and social networks like Facebook. The core promise: to improve internal communication.

Flip goes one step further: the employee app should not be another isolated solution, but an integration platform that offers all employees mobile access to already established tools.

Traditional employee app

Flip

Much more than communication

Focus on non-desk workers

Offline capability

Works council compliant

Hosted in Germany

13 questions you should ask all employee app providers

Are you looking for an employee app? We have bundled the 13 most important questions that will help you choose a provider.

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Why your employee app alternatives aren't working

Do we really need an employee app when we can use terminal PCs, info screens in the break room or executive communication instead? These are the three most common employee app alternatives and their challenges.

⛔ Terminal PCs & Info Screens: Digitization from the broadcaster's perspective

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We often encounter terminal PCs that give employees without a PC access to the intranet. Some companies install screens in break rooms or the cafeteria. From a business perspective, this is an advantage: information reaches employees quickly and with little effort. However, the disadvantages outweigh the benefits: companies digitize the weaknesses of noticeboards. News continues to be distributed in a scattergun fashion. Employees have to search for and select it.

Vulnerability of terminals and info screens:

  • Duty to fetch: Staff members usually have to go to the terminal PC or screen during breaks to see if any information is relevant to them.

  • Overload: Employees receive lots of information, very little of which is relevant. Office workers know this phenomenon from emails sent as "CC" and "FYI" to half the company.

  • Human vs. technology: Info screens present information similarly to the digital billboards at railway stations. It's not the user but the technology that determines order and speed.

  • Measurability: Does your information reach people or only the devices? This question usually remains unanswered.

⛔ (Social) intranet: no trace of "mobile first"

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According to an SCM study (School for Communication and Management), only about 57 percent of those responsible for communication assume they can reach all employees via the intranet. This skepticism is understandable because intranet content isn't easily accessible to employees who do not have a PC workstation. In addition, while external communication via social media and evaluation platforms is becoming more and more dialogue-oriented, internal communication often only runs in one direction. The intranet is partly to blame for this one-way street.

The basic idea of the social intranet is to overcome these deficits and establish contemporary features such as newsfeed, messenger, and groups in everyday corporate life. The catch for companies that want to reach non-desk employees is that using the social intranet is often limited to company devices or tied to an overarching office license that is not worthwhile for operational employees.

Regardless, the social intranet is optimized for the office. It's a different matter for mobile use in the warehouse, shop floor, ward, and checkout.

It's crucial to offer employees with little IT affinity an optimal user experience and quick access to information, even with poor reception and on older devices. These are requirements that a social intranet doesn't fulfill.

⛔ Information chains: no room for child's play in business communication

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In an experiment, the silent-post phenomenon was scientifically investigated. The result: If you pass on 30 pieces of information verbally to others, the second person correctly receives only 13 pieces of it. Only three of the original pieces of information remain when you pass it on for the tenth time - and their original meaning has been distorted in the process.

In everyday corporate life, the same thing happens as in the children's game. Firstly, a great deal of information is lost in the communication chain between head office, site management, team management, and team member. Secondly, those involved invent new details and pass them on as facts.

In an internal communication context, this means that of a 30-point plan to reposition the company, in the worst case, only three points arrive on the production floor or in the warehouse. And these three points may not even be part of the original plan. On top of that, thanks to push notifications from Teams, Yammer, and other office tools, employees inside the office find out about important news earlier. This imbalance within the company feeds the rumor mill - the grapevine is always broadcasting, even at the front.

Quick insights instead of a long search for alternatives

See for yourself why Flip inspires operational employees. We'll show you live how an employee app solves your use case.

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How to make your employee app a success: Experiences from 200+ projects

✅ Make it easy

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Run targeted onboarding campaigns before launching the employee app. For example, place QR codes in the canteen or production halls to make it easier to download the new tool. Distribute branded goodies that refer to the new digital presence or organize competitions in the employee app.

Make sure the employee app reduces effort - beyond communication. What could be more straightforward than making the employee app the central hub for time-consuming issues such as shift schedules, sick calls, and recording working hours? You will quickly achieve high user numbers and increase productivity with the right incentives.

✅ Enter into a user agreement

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To create clarity for all users and to allay employees' fears of possible surveillance, you should outline the rights and obligations arising from using an employee app in a user agreement.

This includes, for example, that the use of the app is voluntary. The clear demarcation between work and leisure time can also be defined here. It should also be included in the user agreement that no sensitive data or customer data will be shared via the app.

✅ A picture says more than 1,000 words, a video more than 1,000 pictures

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Stay focused: Avoid long and meaningless texts. Include images, videos, and GIFs in your posts and newsfeed. Write short and crisp texts. True to the motto "Content is King", the planning of your app's content should be considered. If there is added value and highly informational content, your employees will quickly become fans of the new tool. At some Flip clients, over 50 percent of employees even use the employee app on weekends. Voluntarily, of course.

✅ Creating balance between stories and business

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Speaking of content people want to read - In large companies, even groups that have nothing to do with work have proven successful. For example, there is a dating portal on the Deutsche Bahn intranet. Experience has also shown that recipe or sports groups ensure a lively exchange.

Ellen Scheibl, head of communications at the advertising material producer elasto, describes a tightrope walk between private content and professional information:

"Companies have to find a balance - between stories and business. But we have noticed: People feel more a part of the company when they get regular private insights."

✅ Increasing employee engagement

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The content is planned, and your employees use the app and communicate diligently with each other. Fantastic! But be careful: the novelty can wear off quickly. It's essential to inform your employees and involve them in what is happening in the company.

With the comment and like function, a positive feedback culture in the company isn't only encouraged but actively demanded. Other ways to increase employee engagement include employee satisfaction surveys and sending appointments to make it easier to plan daily routines.

Just as important as the technical possibility to give feedback: take the feedback seriously, answer it, and above all, implement good employee suggestions.

❌ Are you still writing or already working?

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Don't leave your employees alone with the new tool. Instead, you should pick up everyone in the company right from the start, encourage active use of the app, and set an example. For example, keep employees informed about new functions and encourage them to communicate on the new platform.

Practice Guide: How to reach frontline employees digitally

Examples, checklists, study - everything you need to know if you want to involve your employees without a PC workstation in the same way as office workers. With experience from projects with Porsche, EDEKA, Magna and Co.

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