Flip acquires The Bot Platform to accelerate AI-powered transformation of frontline employee experience

London, UK, October 9 – Flip, Europe’s leading frontline employee super-app, has today announced its acquisition of The Bot Platform, an enterprise software solution that helps HR and communication teams supercharge the way they work using bots, automation, and AI agents. This move further strengthens Flip’s position as the go-to platform for enterprises seeking to connect with their frontline workforces. 

The Bot Platform, renowned for its work with major companies like GSK, Coca-Cola and Clarins, established itself as a key technology partner of Workplace from Meta. This acquisition will give Flip’s customers unparalleled access to a suite of low-code, AI-powered tools that enhance employee engagement, onboarding, learning, and recognition processes. 

Benedikt Brand (né Ilg), CEO and co-founder of Flip, says “Flip and The Bot Platform have been independently pursuing the vision to make every employee’s workday more connected, engaging, and productive. By coming together, our platform will enable companies to engage their workforces more effectively, creating a consistent, personalised experience that supports every step of an employee’s journey—from hire to retire.” 

By integrating The Bot Platform's advanced AI capabilities, Flip is bringing cutting-edge technological advancements—typically reserved for office-based workers—into the hands of the 80% of global workers who do not work at a desk. This follows Flip’s broader strategy, which diverges from most internal communication and HR software providers in that frontline workers and their unique needs and challenges are at the core of product development.  
 
The move also solidifies Flip's position as the premier alternative to Workplace from Meta for frontline employee engagement, following Meta’s decision to close its platform. 

Syd Lawrence, CEO of The Bot Platform, adds “Our customers have consistently surprised us with their creative uses of our technology, often solving problems we hadn't even considered. Joining Flip allows us to take this innovation further. Their focus on frontline workers aligns perfectly with our mission to improve workplace communication. Together, we can address the real challenges faced by deskless employees, building and delivering better experiences for those who need it most.” 

As Flip continues to innovate in frontline communication, the company remains committed to its mission of connecting every worker to their workplace, regardless of their location or role. With this acquisition, Flip is poised to help businesses unlock new levels of employee engagement and operational efficiency. 

About Flip 

Flip is an award-winning employee experience platform designed for enterprises with hard-to-reach workforces. Its secure and easy-to-use app acts as a single digital interface between a business and its employees, helping them streamline everything from internal communication to onboarding to shift planning and task management – at scale.  

From the moment employees are hired, they have what they need to be happier and more productive at work. Flip was founded in 2018 in Germany and featured by Gartner and Wired. Top companies like Bosch, Porsche, and McDonald's Germany use Flip to reach, engage, and transform their workforces in over 72 countries.  

Visit getflip.com to learn more.

About The Bot Platform 

The Bot Platform is an easy-to-use software solution that empowers people to create a more connected, engaged, and efficient working world. Customers can easily create their own bots, automation, and AI tools that are connected to the Communication Channels their staff is using for work – whether that be Microsoft Teams, Slack, Workplace from Meta, and, now, Flip! 

The Bot Platform is already used by companies including Virgin Media O2, Meta, Ennismore, EDF, GSK, Saga, Securitas, Savills, Booking.com and BT Group. Popular solutions include employee onboarding, knowledge sharing and news broadcasting through to learning and development, employee recognition, frontline incident reporting and compliance initiatives. Using The Bot Platform's API and Connectors you can also integrate with thousands of HRIS services, third party tools and AI frameworks - including Azure OpenAI. 

Learn more about The Bot Platform at thebotplatform.com.