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Why Flip?

Empower every employee

We’re on a mission to make people feel truly connected to their work – especially those who don’t sit at a desk.

From the spark of an idea at Porsche to the daily app for employees at Bosch, MAHLE, and McDonald's: Flip has become the AI-powered employee experience platform of choice for enterprises that value their frontline workforces. With Flip, employees find the tools, knowledge, and inspiration they need to transform their work. And the world.

Our Vision

Empower every employee to everything they need in one touch

Did you know that 80% of employees worldwide don’t work at a desk? Many still rely on bulletin boards and outdated methods for communication and HR processes. We’re here to change that – by connecting them with the people, information, tools, and systems that make it easier to do a great job, every day.

1M+

Users

400+

Customers

95%

Usage rate

Our Management Team

Benedikt Brand
CEO, Co-Founder of Flip

Benedikt Brand

CEO, Co-Founder of Flip

Before founding Flip, Benedikt worked as a project manager at Porsche AG. He noticed that there was a gap in the market for a standardised, easy-to-use tool that enabled internal communication with all employees – including the deskless workforce. He was guided by one specific aim: to create an employee-focused solution that keeps employees updated digitally, lets them network with each other and the company, and is both quick to learn and easy to use.

Giaco Kenner
Co-Founder of Flip

Giaco Kenner

Co-Founder of Flip

Early on in his career, Giacomo realised he had a profound intuition for product design. While he was a student, he led the pre-incubation phase for a product at a healthcare start-up, developing the product through to the investor pitch phase. Motivated by the vision of simplifying corporate communications with an easy-to-use product, Giacomo went on to found Flip in 2018.

Georg Renz
SVP, Finance

Georg Renz

SVP, Finance

Georg leads our financial strategy and operations, overseeing Finance, Data, IT, Information Security, and Legal. He has a proven track record of steering high-growth technology companies and brings a wealth of strategic expertise from his background in tech and management consulting.

Luke Talbot
SVP, Product & Technology

Luke Talbot

SVP, Product & Technology

Luke Talbot is Chief Product & Technology Officer for Flip. His mission is to create lovable Digital Employee Experiences, so that work is a little more fun, with a little less friction, for everyone. Luke has been delivering B2B and B2C enterprise software for over 20 years, with over 15 years leading R&D organisations in the Digital Employee Experience (DEX) space. Sometimes when he feels nostalgic he likes to remember how many CDs we used to burn, or what it felt like supporting customers with RDP over 28k modem. Luke loves building time machines, finds peace in product market fit, and fights for Product Led Growth. Solutions looking for problems make him uncomfortable.

SE
Simon Eck
SVP, Sales

Simon Eck

SVP, Sales

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Trecilla Lobo
SVP, People & Culture

Trecilla Lobo

SVP, People & Culture

Working alongside our Flipsters and the Management Team, Trecilla is responsible for translating Flip's mission into a high-performing, people-first workplace strategy and culture. Taking ownership for the people strategy across the entire employee lifecycle, including talent acquisition, organisational design, performance management, learning and development, and fostering an inclusive, high-engagement culture.

Trecilla Lobo has over 20 years experience of scaling high growth international tech companies, fostering high-performance cultures and driving talent strategy, as well as creating engaging work place cultures.

Prior to joining Flip, Trecilla held senior leadership roles, including: Chief People Officer at Tier Mobility, Receipt Bank (Dext), SwiftKey (acquired by Microsoft), and SVP of BenevolentAI and has also worked as an advisor to VC's and was the Chair of the Remuneration Committee for Tech Nation (UK).

Dr. Fabian Winkels
Director Strategy & Head of Marketing

Dr. Fabian Winkels

Director Strategy & Head of Marketing

Fabian leads Flip’s global Strategy, M&A, and Marketing functions. Since September 2024, he has been responsible for driving Flip’s growth agenda and successfully led the integration of The Bot Platform, Flip’s first-ever acquisition. In early 2025, he expanded his remit to head Flip’s global Marketing across Digital, Field, and Content positioning Flip as the leading AI employee experience platform for the frontline workforce.

Before joining Flip, Fabian was Director of Strategy & Transformation at TK Home Solutions and spent over six years with Bain & Company, where he advised private equity investors and technology leaders on growth, transformation, and acquisitions. He holds a doctorate from RWTH Aachen University.

Lisa Alber
Director, Customer Success

Lisa Alber

Director, Customer Success

Lisa is Flip’s Director of Customer Success and part of Flip's founding team. In this role, she is responsible for Flip’s customer relations as well as technology adoption amongst frontline workers.

Marian Finkbeiner
Chief of Staff

Marian Finkbeiner

Chief of Staff

Marian serves as Chief of Staff at Flip, where he drives strategic initiatives and organizational development to scale Flip’s impact as the leading AI employee experience platform for frontline workforces. In this role, he partners closely with the executive team to translate strategic priorities into operational execution and supports cross-functional alignment across product, go-to-market, and corporate functions.

Before joining Flip, Marian worked in PwC’s Deals practice, advising clients on M&A strategy, venture investments, and financial modeling, and began his career in Corporate Strategy and M&A at Kärcher. He also lectures on Corporate Strategy at Baden-Württemberg Cooperative State University (DHBW). Marian holds a Master’s degree in Management from WHU – Otto Beisheim School of Management and a Bachelor’s in Computer Science and Business from the DHBW.

Our Values

Champion for Customers, their Employees and each other

We win the hearts of current & future customers as one team.

We meet our users where they are - on the shop floor, in the warehouse, in HR, Comms, or IT.

We listen, learn, and build lasting relationships.

Be Bold &
Get S*** Done

We make courageous decisions fast and empower others to do the same.

We are accountable and transparent, take ownership and demand it from others.

We act with urgency, learn quickly, and drive culture through feedback.

Build
for the Future

We use transformational tech like Al to solve real problems today.

We stay curious, innovate, and build smart with quick iterations.

We tackle big challenges that shape the future of work.

Our Partners

Minimalist black and white logo, circular design with interlocking shapes, no text visible.

And many more

Life at Flip

Flip Fusion week 2025

Our Investors

'The digital transformation is unstoppable. The biggest challenge for companies today is to engage all employees on this journey. Flip is building a digital operating system for the deskless workforce with an easy-to-use app. The scalability of the system and the Swabian mentality of the founders convinced me fully.'

Jürgen Hambrecht

former CEO and Chairman of the Supervisory Board of BASF SE, Flip Investor

'Deskless employees in production determine efficiency, and in retail they are the customer’s first point of contact with the company. Organisations would do well to invest in forging closer bonds between their employees and their corporate culture.'

Matthias Müller

Former VW CEO and Flip Business Angel, Flip Investor

'By showcasing its vision, Flip has showed us how to enable all employees to network and connect in equal measure, and how to pair these opportunities with a technically outstanding, yet straightforward, product strategy.'

Christian Saller

General Partner Holtzbrinck Ventures Capital, Flip Investor

'We are convinced that Flip is setting-up new standards in this evolving market with its safe, lightweight and extremely powerful product.'

Claude Ritter

Co-Founder and Managing Partner, NAP, Flip Investor

'Flip gives all deskless employees the opportunity to truly engage with communications within their company. There is huge potential for actively improving identification with the company among these employees.'

Jos White

Partner, Notion Capital, Flip Investor

'The possibilities of digital communication for and with deskless workers within the supply chain are far from being fully exploited. This is where Flip comes in and creates enormous efficiency potentials both for workflows as well as product and service quality by connecting these employees. I'm happy to support Flip with my years of expertise because the potential of the space has been underappreciated for too long.'

Roland Berger

Founder and former CEO of the management consultancy Roland Berger, Flip Investor

Our Story

2020

Seed capital from famous investors

In 2020, Flip attracted business angels such as Jürgen Hambrecht, former CEO and Chair of the Supervisory Board at BASF, and insitutional investors such as Cavalry (now: NAP) Ventures.

2021

Flip is growing

In 2021, Flip quadrupled its employee headcount compared to the previous year in order to meet high demand.

Flip is gaining popularity in the retail sector

Flip is the official employee app for EDEKA stores and is also proving popular with REWE, Rossmann, Penny, toom and more.

Flip is establishing itself in industry

What began with Porsche is continuing with Mahle and Magna, as more and more global corporations from the production sector choose Flip to simplify their employee communications.

Flip is conquering the hospitality sector

With McDonald’s as one of its best-known customers, Flip is expanding the presence of its employee app within the hospitality and service sector.

2022

Series A funding: a $30 million vision

In 2022, new investors join Flip's vision including former VW CEO Matthias Müller, Business Consultant Roland Berger, HV Capital and Notion Capital.

2024

Acquisition of The Bot Platform

Flip successfully makes its first major acquisition. The Bot Platform and its employees are fully integrated into Flip today with our Flip Flows delivering outstanding value to our customers.

2025

Series A extension & AI-first company

Flip raises another $28 million in funding to pursue its mission to deliver AI to the frontline.

Where you can meet us

Stuttgart

Rotebühlstraße 50
70178 Stuttgart
Germany

Berlin

Brunnenstraße 196
10119 Berlin
Germany

Cologne

Friesenplatz 4
50672 Köln
Germany

Sunnyvale

440 N Wolfe Rd
Sunnyvale, CA 94085
USA

London

91 Wimpole St
London W1G 0EF
United Kingdom

Paris

33 Rue La Fayette
75009 Paris
France

G2 badge: Leader EMEA Winter 2025. G2 High Performer Winter 2025 badge for business instant messaging, high performer award. G2 badge: Leader Enterprise WINTER 2025, employee communications, HR-Software, Employee Experience. G2 badge: Best Support Enterprise WINTER 2025. G2 badge showing Leader WINTER 2025 for frontline worker communication platforms. G2 badge with text High Performer WINTER 2025, symbolizing employee engagement excellence.
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