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Forward 2026: What Flip's Conference Revealed About the Future of Frontline Work

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The AI assistant that works as hard as your frontline team.

Powered by Generative AI and Agentic AI, it learns from your company's unique content to deliver verified answers, automate workflows, and create polished content instantly.

Trusted by leading frontline organisations worldwide

The Problem

The hidden cost of constant questions

Every time a frontline employee asks "How do I...?" or "What's the policy for...?" it causes a chain reaction.

Worker in a factory looking frustrated, holding a tool.

Risk and inaction

When policies, SOPs, and tools live in different systems or lengthy documents, finding the right answer often means giving up.

Two employees discussing in an industrial setting with machinery.

Productivity sinkhole

Relying on colleagues and managers for answers and admin tasks causes distraction and delays across operational teams.

Two stressed employees in a meeting about poor assembly line performance.

Overloaded HR and managers

HR, Operations, IT, and Managers spend hours fielding the same questions and handling repetitive tasks.

50%

of onboarding tasks can be automated, reducing new hire churn and time to productivity (BCG)

£4.1M

annual savings from reducing time spent answering questions by 10%

<5 mins

to book vacation versus several days from request to entry in payroll system

The solution

Ask AI -
Your frontline team new favorite's colleague.

B2B-SaaS interface showing Ask AI feature for managing time off requests.

Workflow Automation

From Question to Completed Task

Ask AI doesn't stop at providing information – it completes tasks. From time off requests to incident reports, Ask AI can trigger workflows, notify relevant people, and move processes forward autonomously.

Integrated natively with Flip's AI agents, Ask AI transforms conversations into completed actions, reducing administrative overhead and boosting employee satisfaction.

B2B-SaaS app interface for shift scheduling and time-off requests.

AI Answers

Give accurate answers, 24/7

Ask AI draws from your company's internal posts and Knowledge Base content – like policies, manuals, and instructions – to provide source-backed answers that employees can trust.

No more waiting, no more asking around – just instant access to the information they need, when they need it, with full transparency about where it came from.

B2B-SaaS UI showing employee shift coverage recommendations.

Content Creation

Create polished content in minutes

Give content authors access to AI-powered writing and media tools directly in Flip, helping them create professional Knowledge Base articles, announcements, posts with ease.

Ask AI can source information from existing content, whip up drafts, adjust tone, put on final touches, and more. All in less time than it takes to make a coffee.

'Flip has become the heart of our workday–it’s where every shift and every journey at Ben & Jerry’s begins.'

Antonio Khant

Operations Manager, Ben & Jerry's Ben & Jerry's ANZ

Safestore
Flip really stood out above the rest with its built-in translation. Someone in Spain can post something, someone in England reads and replies in English, and someone in the Netherlands sees it all in Dutch.

Phil Fryer

IT Director at Safestore Safestore

EUROPART
We’ve turned onboarding into an engaging experience that sets new hires up for success – while saving time and effort.

Olaf Giesen

CEO EUROPART

Bosch
Just because you don't have a laptop, it doesn't mean you should be excluded from digitalisation by your company.

Adam Pikula

IT Director, Bosch USA Bosch

Together with Flip, we're driving a cultural shift that enables companies to cultivate strong connections and foster a truly inclusive digital workplace.

Nick Crawford

CEO

Flip’s mobile and web user experience is one of the most native and consumer-like business apps I've ever used.

Dave Nixon

Co-Founder & CEO

Connect to third party systems and agents

Ask AI connects to third-party systems through MCP Connectors, so your frontline staff can tap into external tools and knowledge without leaving Ask AI. As part of Flip Intelligence, our industry-leading suite of AI-powered features for frontline teams, Ask AI works even better alongside the rest of the platform. Pair it with Knowledge Base for verified, up-to-date answers, and combine it with Flip Flows to turn conversations into completed workflows.

Explore Flip Intelligence

Which AI tool is best for frontline teams?

Unlike standard enterprise or third-party AI tools, Ask AI understands your frontline workforce. It delivers role-relevant, secure answers instantly – right where your teams already work.

Flip

Other AI tools

Fully integrated

No complex interfaces or additional apps and logins

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Respects access rights

Only shares what each employee should know

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Integrates other tools and content

SharePoint, HR systems, PDFs, and more

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Understands context

Role, location, and language-relevant responses

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Enterprise secure

Company and employee data stays private and compliant

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Triggers workflows

Autonomously guides employees through next steps

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Continuous learning

Automatically learns your company's content, including PDFs

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Built for frontline

Designed for manufacturing and retail environments and teams

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Live Demo:
Want to see Ask AI in action?

Let us show you how Ask AI can boost productivity and empower your workforce with intelligent, instant answers – and action.

  • Get a tailored walkthrough

  • See your use cases in action

  • Get your questions answered

ISO 27001 Certified badge, Information Security Management, blue and gray circular logo. AICPA SOC logo, blue circle, text: AICPA SOC aicpa.org/soc4so SOC for Service Organizations. Badge: Leading Product, ClearBox Choice 2026. ClearBox Choice 2026 AI Innovator badge
Mobile interface approving a vacation request; shows AI chat interaction.

Frequently asked questions

What training and support do employees need for Ask AI?

There is zero to minimal training required – most employees start using Ask AI effectively within minutes. Since it works similarly to normal messaging and guides employees step-by-step, extensive training programs aren't necessary.

How do we introduce AI without causing resistance from staff?

Employee concerns often centre around three things: jobs being threatened by technology, data privacy and security, and having to learn another tool.

Ask AI isn’t here to replace frontline roles – and it can’t. It’s designed to help employees do their jobs better, faster, and with more confidence, so they can focus on what they do best. Since it’s fully embedded in Flip, it’s GDPR-compliant and data isn't used to train third-party models. And because it works like messaging a colleague, there’s no training or technical know-how needed.

To introduce AI effectively, involve staff early, invite feedback, and highlight how it removes roadblocks — not control. Start with real, everyday use cases that save time and reduce frustration. Be transparent about how it works, what data it uses, and how it benefits employees. When AI clearly makes work easier, frontline teams are quick to embrace it.

How does Ask AI ensure data privacy and security for employee information?

Ask AI respects all existing access permissions – employees only see information they're already authorised to access. All data remains within your security framework, meets GDPR compliance, and follows enterprise-grade privacy standards. Your data is not used to train large language models (LLMs) outside of Flip.

What metrics should we use to measure AI effectiveness for frontline roles?

Look at both usage and impact. Key metrics include:

  • Reduction in support tickets

  • Time saved for HR and managers

  • Workflow completion speed

  • Employee satisfaction (pre/post adoption)

How can we pilot AI tools before full deployment?

You can start with a single department or location for a given time period (e.g. 30 days). Focus on your most common employee questions and one workflow (like time-off requests). Measure before-and-after metrics, gather employee feedback, then scale based on proven results.

How can Ask AI reduce onboarding time for new hires?

Ask AI can give new employees instant access to answers about policies, tools, and processes — no need to wait for a manager or scheduled training. That means faster ramp-up, less churn during onboarding, and less strain on HR and supervisors.

How does Ask AI handle knowledge sharing and real-time problem solving?

Ask AI draws from your company posts and complete Knowledge Base – policies, procedures, troubleshooting guides, and best practices – to provide instant, referenced answers. It learns from new content and respects user attributes to deliver the most relevant information for specific roles and situations.

How can Ask AI improve safety and compliance in manufacturing environments?

Ask AI ensures every employee has instant access to up-to-date safety protocols, equipment procedures, and compliance guidelines — across every shift and site. It pulls accurate answers from official sources, even when the information is buried in long documents or PDFs, reducing the risk of errors and outdated practices.

It also streamlines key processes like incident reporting, maintenance requests, and compliance training — helping manufacturers stay audit-ready and workers stay safe.

How is Ask AI different from a chatbot or virtual assistant?

Unlike generic bots, Ask AI is powered by both Generative AI and Agentic AI. It's learns from your company’s actual content and doesn’t just respond – it acts. It can trigger workflows, send reminders, and surface relevant content and documents automatically. It behaves more like a colleague than a chatbot.