The power of employee experience management in driving business success

What would you be willing to do to increase business profits, reduce staff turnover, and improve your customer experience? The answer is likely: a lot. In an increasingly competitive business landscape, you’ll undoubtedly be willing to do anything to stand out from the crowd. We’ve got some good news for you - all of these improvements are within reach. All you’ve got to do is take stock of your employee experience management. 

What is that exactly? Employee experience management, put simply, is the deliberate and strategic approach that businesses take to shape every interaction an employee has with the company, from recruitment to onboarding and beyond. It heavily emphasizes employee satisfaction and engagement, which have been shown to increase productivity and improve retention. 

By investing in employee experience management, you have the power to foster a motivated and committed workforce, enhance customer satisfaction, and drive business growth - what’s not to love? 

In this article, we’ll aim to give you an overview of employee experience management, how to design a successful employee experience management strategy, and tips and tricks for improving employee experience. Ready to delve into the world of EXM? Let’s go!

To address employee experience management, let’s first take a look at what employee experience actually is. Sometimes called EX, it encompasses every touchpoint that your staff has with their role and the company - and how they feel about it. 

To offer two tangible examples, how a candidate is treated during recruitment, including the communication, expectation management, and clarity of the process, is part of employee experience, as much as how your workers manage their working hours with the tools and processes you have in place. 

There are six key elements of employee experience, and you can learn more about them here, but to sum it up, EX is made up of:

As we’ve already highlighted, a good employee experience is a crucial aspect of business success because of its impact on employee engagement and productivity. In fact, when it comes to the culture and leadership of a team, recognizing employees’ contributions and hard work can pay dividends: 69% of employees say they’d work harder if they felt their efforts were better recognized.

Good employee experience management contributes to business success by improving overall engagement, reducing turnover, and increasing employee loyalty and sense of belonging. This is crucial at a time when employee turnover is higher than ever before in some industries, and a lack of skilled workers is impacting businesses that rely on frontline workers. One Future of Work study found that by 2030, there will be a global human talent shortage of more than 85 million people, or roughly equivalent to the population of Germany.

When you throw in that it costs 33% of a worker’s annual salary to replace them, it’s simply good business sense to invest in employee experience management. 

When feedback and communication are such a key part of creating positive employee experiences, it’s worth investing in a tool that facilitates this. Employee app Flip includes an instant messenger function, so all of your workers can stay up-to-date with the latest news, including your frontline employees - vital for making every worker feel equally valued. Learn how Mcdonald's Germany is improving their employee satisfaction and experience with Flip.

Each area of the lifecycle will have different pain points and therefore needs specific strategies to address them. Make sure to get feedback from your current employees to identify areas for improvement. You can gather this through dedicated focus groups, anonymous pulse surveys, and even by analyzing your employee reviews on websites like Glassdoor.

Now you’ve got an idea about employee experience management and how the employee lifecycle looks, let’s delve into some practical tips and examples for improving your EX.

• Enhance work-life balance and well-being - consider flexible work arrangements, offer mental and physical health programs, and encourage breaks and ‘switching off’ after hours. Not only will this lead to happier, more engaged workers, but 63% of employees with good work-life balance are willing to go above and beyond for their organization.
• Promote a positive company culture and values - work on defining and promoting your core values to enhance company culture and create a stronger sense of belonging and pride. You can do this by fostering collaboration and teamwork across departments, recognizing achievements, and letting employees ‘show up as they are’. 
• Enable effective communication - poor communication is one of the top reasons that employees leave a company. Companies with open and easy communication allow workers to solve problems autonomously, create bonds with one another, and feel more connected, ultimately creating more engagement and a better employee experience. 

Pssst - guess what? Flip, the employee app, helps with all three of these practical examples. With notifications turned off outside of working hours, Flip helps frontline workers to retain a healthy work-life balance. A social media-style newsfeed allows employees to share updates and stay informed, helping to create a stronger sense of company culture. Our instant messaging feature, complete with in-built translation so your workers can chat with colleagues from anywhere, enables better communication and ensures that frontline employees aren’t left out of essential updates. 

There’s no such thing as a magic bullet for success, but there is such a thing as listening to the data. And the numbers have a clear story to tell: happy, engaged employees are good for business. Whether you’ve never heard of employee experience management or are already on the path to improving pain points across every stage of the employee lifecycle, it’s worth evaluating your employee experience tools and how effective they are. Ask your workers directly what they think. If they’re unhappy, there’s your signal that it’s time for a change.