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Whitepaper

Only one in three change initiatives is successful.

Learn the five most common internal communications mistakes that are made over the course of change management initiatives, and how IC, HR, and leadership professionals can avoid them.

Download now: "Avoiding IC obstacles: The 5 typical change management mistakes Internal Comms makes – and how to prevent them"

Communication enables transformation

The guide at a glance

Avoid common obstacles

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Internal communication is never easy. It's even harder to master in times of major business change. Discover the biggest change management mistakes made by internal communicators – and how you can avoid them.

Bring it back to basics

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Familiar with Kurt Lewin and John Kotter? If not, it's time to brush up. But don't worry – the guide will give you the lowdown of these two change management pioneers' fundamental principles.

Learn from the masters

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Change coupled with growth is nothing new for German DIY giant toom. With an all-in-one employee app, the retailer can easily manage and communicate rapid change across hundreds of stores. These practical insights are not to be missed!

Scope out trends, tools, & tech

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Change management is evolving quick. The guide gets you acquainted with current trends and enabling tools to ensure you're well-prepared for your organisation's next period of change.

Gartner found that change initiatives demonstrate success just 34% of the time.

54%

of the managers and employees surveyed do not see any application of change management in their working environment.

95%

of managers are not fully aware of their responsibility to involve all of their employees in change.

48%

of respondents to a PR survey believe that one of the reasons for the failure of change communication is the lack of dialogue.

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Change is afoot – get reading!

Download 'The 5 typical change management mistakes Internal Comms makes – and how to prevent them' free now.