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Retail digitalisation whitepaper
Retail digitalisation: How German grocery giant EDEKA transformed its stores
The pandemic catalysed widespread digitalisation across the retail industry as consumers flocked to online shopping. But with the world open for business again, it's engaged staff in the aisles and at the tills that have the greatest impact on customer experience. By focusing their digitalisation efforts on improving the employee experience, EDEKA has driven operational excellence and top notch customer service across its supermarket chain. Find out how in this guide to the grocery giant's transformation.
Download now: Embracing digitalisation: How German grocery giant EDEKA transformed its stores
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The guide at a glance
Changes at the checkout
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Like all of its industry peers, EDEKA faces the key challenges common to retailers. Rising costs of doing business combined with high staff churn and a large proportion of part-time or casual employees make operational excellence more challenging for the retail trade. Learn more about the challenges EDEKA was up against.
Overcoming retention and productivity challenges puts employee engagement high on the priority list – and happy staff makes for happy customers. When it came to improving the employee experience, EDEKA knew the only way was digital. Discover how the retailer boosted efficiency and engagement across its frontline workforce with a fit-for-purpose digital solution.
Data and tech can optimise processes, streamline communications, and get workers collaborating. But success is not guaranteed. Learn how EDEKA side-stepped common digitalisation barriers including variable tech know-how and low adoption of digital tools.
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