Retail digitalisation whitepaper

Retail digitalisation: How German grocery giant EDEKA transformed its stores

The pandemic catalysed widespread digitalisation across the retail industry as consumers flocked to online shopping. But with the world open for business again, it's engaged staff in the aisles and at the tills that have the greatest impact on customer experience. By focusing their digitalisation efforts on improving the employee experience, EDEKA has driven operational excellence and top notch customer service across its supermarket chain. Find out how in this guide to the grocery giant's transformation.

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Magazine cover: Embracing digitalisation by Flip, shows EDEKA using employee app for store transformation.

The guide at a glance

Changes at the checkout

Retail's status quo +
Supermarket worker in apron holding tablet, standing in front of shelves with drinks and groceries.

Like all of its industry peers, EDEKA faces the key challenges common to retailers. Rising costs of doing business combined with high staff churn and a large proportion of part-time or casual employees make operational excellence more challenging for the retail trade. Learn more about the challenges EDEKA was up against.

Bottom-up digitalisation +
Worker in apron using a mobile phone, representing frontline employee digital empowerment.

Overcoming retention and productivity challenges puts employee engagement high on the priority list – and happy staff makes for happy customers. When it came to improving the employee experience, EDEKA knew the only way was digital. Discover how the retailer boosted efficiency and engagement across its frontline workforce with a fit-for-purpose digital solution.

Breaking down barriers to digitalisation +
Smiling supermarket worker in produce aisle, wearing a name tag, fresh vegetables in background.

Data and tech can optimise processes, streamline communications, and get workers collaborating. But success is not guaranteed. Learn how EDEKA side-stepped common digitalisation barriers including variable tech know-how and low adoption of digital tools.

"Our day-to-day business is very fast paced. We can now keep up with this pace."

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31%

annual voluntary churn for retail workers

Source: CIPD
13%

of retailers investing in long-term strategies to manage challenges to their operations

Source: BCG
27%

percentage of retail leaders who say digitalisation has reached the frontline

Embracing digitalisation: Flip Mitarbeiter App empowers EDEKA frontline via HR-Portal, Employee Experience Platform.
Table of contents page with topics on retail, digital transformation, and EDEKA’s employee app.
Introduction page with text on retail sector digitalisation, employee experience, and EDEKA’s approach.
EDEKA case: Employee App boosts comms, HR, ops; 97% usage, 54% faster rota, 75% faster updates.

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