19/08/2026

Flip AI Raises $25 Million to Bring AI to Deskless Workers at Risk of Being Left Behind by the AI Revolution

London-based Notion Capital deepens its stake as the employee experience platform extends AI access beyond UK's knowledge workers

LONDON, UK, 19 August 2026. Flip AI the AI-native employee experience platform for frontline workers, has raised $25 million to give deskless workers the digital access needed to benefit from AI and put them on a level playing field with knowledge workers.

A speaker at a Flip AI event with text WHATS NEXT AT FLIP on screen.

AI is reshaping careers for people who sit at a desk but, for the estimated 80% of the world's workforce who don't, it barely exists, and the risk isn't just missing out on a new tool. Workers across production, retail, logistics, care and hospitality are being left behind colleagues who are building AI skills. Frontline roles risk staying exactly as they are, which could have a detrimental impact on their pay, progression and job security in sectors where turnover is already high.

The new round is backed by existing investors Notion Capital and HV Capital, who are expanding their stake in the software company. L-Bank, the development bank of the state of Baden-Württemberg, is also joining as a new investor along with a consortium of business angels and institutional investors filling out the rest. The capital will fund the infrastructure required to accelerate AI adoption on the frontline, not another app.

At the center of this new growth phase is a product designed to make traditional software purchasing obsolete: Fusion. Instead of spending months putting standard software out to tender, buying it, and painstakingly customizing it, Fusion generates custom frontline apps in real time, tailored to a store, a team, or a process.

Launched in June, the second lever, Frontline Identity, is a new capability that removes the historical requirement for a corporate email address. This makes digital access significantly easier for deskless workers who previously faced barriers to their employer’s systems. This effectively replaces older ways of logging in.

“AI has long been part of everyday life in the office but, on the assembly line, in stores, or in care settings, it has barely arrived. This isn't due to a lack of interest, but because many frontline organizations lack the digital identity and infrastructure required for AI to make a difference in daily operational work. That is exactly the gap Flip AI closes: with secure digital identity, AI agents, and custom-generated frontline apps on a single platform. We want to see a world where AI leaves no employee behind. This is why we are building the digital foundation companies need to bring their operational workforce into the AI era. After all, AI will only unlock its greatest economic value once it reaches every employee, not just those at a desk.”

Benedikt Brand

Co-founder and CEO of Flip AI

Founded in Stuttgart in 2018, and with offices in the UK, US and Germany, Flip AI today employs more than 200 people. More than 1,000 brands trust the platform, which is used by more than two million people worldwide. Customers include Bosch, REWE, APCOA, FORVIA HELLA, and Greif. Greif, a global leader in industrial packaging, brought internal communications, HR tools, and leadership access straight to frontline teams using Flip AI. In their initial pilot rollout, they hit 85% adoption, sustained 74% weekly active users, and earned a 4.3/5 user satisfaction rating. Building on that success, they’ve now rolled the platform out to over 100 sites across 15 countries. Parts distributor Europart has used Flip AI since 2021, and today has around 2,000 employees across 300 locations in 28 countries, including AI-supported knowledge management.

“We've backed Flip AI since 2022, and over that time we've watched the team build a leading position in the enterprise market, both within Europe and the US. That we are doubling down reflects our conviction that Flip AI is playing a defining role in shaping the category of AI for frontline teams.”

Jos White

General Partner at Notion Capital.

"Flip AI has established itself as a trusted partner for companies looking to digitally enable their frontline workforce. The company pairs a clear product vision with compelling, cross-market execution. We're pleased to continue supporting the team on its ongoing growth journey."

Fabian Gruner

Partner at HV Capital

About Flip AI

Flip AI is the leading AI-native employee experience platform for frontline workers. Founded in Stuttgart in 2018, Flip AI combines communication, workflows, digital identity and AI in a single app, reaching the 80% of employees who don't work at a desk. Companies including REWE Group, SIXT, TEDi and FORVIA HELLA use Flip AI to digitally empower their frontline workforce. www.getflip.com

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